MYPACK - Best markets for the exploitation of innovative sustainable food packaging solutions
Mypack general objective is to help sustainable food packaging technologies to reach or to extend their market. It will provide general guidelines to select the best market for a new technology and to ensure the best commercial development, through (i) the best environmental efficiency (direct impacts of packaging, food waste impacts, optimized recycling composting combusting end life, preserved consumer health), (ii) the best consumer acceptability, and (iii) an optimized industrial feasibility.